How much does Social Media Management Cost in NZ? And What Services Are Included?

Summary

• Social media management in NZ can range anywhere from around $1,000 per month through to $3,500 for full-service management, content creation, and paid advertising.

• At O’Sullivans, we generally break social media services into three key areas: Social Media Management, Content Creation, and Meta Advertising & Social Media Marketing.

• From strategy development and content planning through to reels, campaign creative, community engagement, and Meta ads management, the level of support required will vary from business to business.

• Understanding what’s included within each service helps businesses compare pricing, understand where their investment is going, and choose the right level of support for their goals.

Social media management in NZ can range anywhere from around $1,000 for more basic support per month to $3,500+ for full-service management, content production, and paid advertising campaigns.

At O’Sullivans, we believe social media services should feel clear, strategic, and tailored to your business goals, not overwhelming or overly complicated. That’s why we generally break our services into three key areas:

• Social Media Management

• Content Creation

• Meta Advertising & Social Media Marketing

Each service offers a different level of support depending on your business goals, the type of content required, and the level of ongoing support your brand needs.

1. Social Media Management $1,000 - $3,500+ per month.

Social media management is the ongoing strategy, planning, and day-to-day management of your social media presence. It’s designed to help businesses stay consistent online, build audience engagement, and maintain a professional and strategic brand presence across platforms.

At O’Sullivans, our social media management services may include:

• Strategy development

• Content coordination

• Caption writing

• Content plan creation

• Post scheduling

• Community engagement

• Performance tracking & reporting

We work closely with businesses to create content strategies that align with their brand voice, audience behaviours, and marketing goals. Every business requires a different level of support, which is why social media management pricing can vary depending on posting frequency, the number of platforms managed, and the level of ongoing involvement required.

An approximate cost for a service like this is approximately $1,000 - $3,500+ per month.

2. Content Creation $85 - $120+ per hour.

Great social media starts with great content. While some businesses already have their own content library, others require ongoing support creating high-quality photography, video content, reels, and campaign assets.

At O’Sullivans, content creation is offered as an additional service for businesses wanting professionally produced content tailored specifically for their brand and audience.

Our content creation services may include:

• Creative concept development

• Photography

• Instagram Reels

• Short-form video editing

• Campaign creative

• Thoughtful editing & brand alignment

• Ready-to-use content delivered directly to you

High-quality content creation involves planning, creative direction, filming, editing, revisions, and production time, all of which contribute to the overall investment.

Whether you need a monthly content shoot, ongoing reels, or full campaign creative, we tailor content packages around your goals and brand style.

An approximate cost for a service like this can vary from $85 - $120+ per hour.

3. Meta Advertising & Social Media Marketing $600 - $3,500+ per month.

Organic content helps build your brand presence, while paid social advertising helps expand your reach and drive targeted results.

At O’Sullivans, our Meta advertising and social media marketing services focus on creating strategic campaigns across Facebook and Instagram designed to increase visibility, engagement, enquiries, and conversions.

Our social media marketing services may include:

• Campaign development

• Ad content creation

• Campaign setup

• Performance monitoring & optimisation

• Monthly reporting

Because paid advertising requires ongoing management, testing, optimisation, and reporting, it’s generally managed separately from organic social media management.

The level of investment can vary depending on campaign complexity, ad spend, creative requirements, and reporting needs.

An approximate cost for a service like this can vary from $600 - $3,500 per month.

So, How Much Should Businesses Expect to Invest?

Social media management is rarely one-size-fits-all. Some businesses may only require monthly scheduling and light management, while others need a full-service approach involving strategy, content creation, and paid advertising.

Pricing is often influenced by:

• The number of platforms being managed

• Posting frequency

• Photography and video production requirements

• Campaign complexity

• Paid advertising support

• Reporting and optimisation needs

Rather than focusing purely on price, businesses should view social media management as an investment in long-term brand growth, customer engagement, and overall marketing performance.

At O’Sullivans

We tailor every social media package to suit the unique needs of each business, ensuring clients receive the right level of strategy, creativity, and ongoing support for their goals. If you are looking at hiring a Social Media Manager, Contact us Today!